My name is Evangelos and I live in Berlin, Germany. I am a self employed management and strategy consultant and professional speaker. I am also a Co-Founder of Munich-based sports marketing agency Mataracan and the Not-for-Profit athlete development initiative esports player foundation. My work as a consultant is focused on two major areas: Professional Sports and Strategy & Innovation.
Professional Sports:
I have a 360 degree understanding of the economy as I have worked for more than a decade for governing bodies (FIFA, UEFA), professional leagues (like DFL), Clubs (Bayern Munich and more), Sponsors (Deutsche Telekom, Unicredit to name only few), Sports Media (Sport1, ran, Magenta Sport) and even player agents and athletes. I have been on either side of the table in media rights bids as well as sponsoring deals. I have also worked with esports tournament organisers like ESL, with publishers and with sponsors like DKB, Logitech and Strauss.
Strategy & Innovation:
What do I have to do now to be successful in 1 (3, 5) years? I have been in digital for more than 25 years and have worked as a Senior Exec VP Innovation Strategy for Deutsche Telekom. I develop strategies, I design and implement processes and organisations, conduct workshops and coach entire teams as well as single managers. I have facilitated innovation in media (the likes of ProSieben, RTL, Bertelsmann, Disney and Red Bull Media House) and almost any consumer industry, from automotive and cosmetics to finance and pharma. The range of clients includes Audi, BMW, Microsoft, Bayer, Sanofi, Deutsche Post, E.ON and more.
Talks & Lectures:
As a speaker, I always have a set of current talks around digital innovation, sports, esports and marketing, but I am also more than happy to customize a specific talk for your event.
Side hustles:
In 2010, I co-founded Mataracan, a full service sports marketing agency in Munich that has been essential to the development of Bayern Munich’s digital landscape, is the responsible lead agency for Deutsche Telekom’s sports media offering and much more. I left the company in 2023 but can still highly recommend the agency.
In 2020 I co-founded the esports player foundation, a not for profit athlete development organisation, now owned by the Association of the German Games Industry and supported by the biggest players of the games and esports industry, aiming to create world class players that serve as role models and positively influence millions of gamers and our society at large.
Also, I gave CRM lectures at MHMK University in Berlin for a few years. Please find more about my background and activities on LinkedIn.
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Career:
- Magister Artium in Science of Communication, Psychology and Marketing
- U5 GmbH (later BBDO Interone): consultant for several international BMW accounts, among others BMW Middle East and BMW Motorcycles (global)
- I-D Media AG: Account Executive, Head of Platforms (i.e. cycosmos.com, wer-weiss-was.de), Head of Strategy Consulting
- Deutsche Telekom/T-Com: Head of Innovation Strategy, Senior Executive VP
- Self Employed since 2007: Management Consultant
- Co-Founder/Managing Partner of Mataracan
- Co-Founder of esports player foundation
Please feel free to reach out via Linkedin or first name at last name dot de.
Evangelos Papathanassiou 